BLACKPINK's Rosé Fully Committed to Bleached Brows Trend

If you’re easily swayed by trends, you might want to avert your eyes—BLACKPINK’s Rosé could be the catalyst for your next brow transformation, embracing the bleached look. On March 26th, Rosé shared several mirror selfies on Instagram Stories, and keen-eyed fans couldn’t help but notice that her eyebrows appeared significantly lighter than usual. Although the singer, known for her blonde locks, has traditionally lightened her brows, these recent images show a dramatic shift toward a full bleached appearance—a trend that’s been embraced by celebrities from Miley Cyrus to Dua Lipa.

Before these snaps surfaced, Rosé had been spotted at various fashion week events and during the promotional run of her album rosie, where her brows sported a slightly darker tone. This begs the question: Is Rosé fully committing to the bleached brows trend? Or could the change be the result of a recent salon visit, making an otherwise routine touch-up seem more pronounced? Alternatively, it might simply be an effect of the lighting in her photos.

Regardless of the reason, the look works perfectly on her. In one of the selfies, she complements the bleached brows with a generous sweep of under-eye blush, while in another, she pairs them with a pastel purple cropped sweater—where the contrast really emphasizes the dramatic brow transformation.

Rosé’s flirtation with the bleached brow trend comes as no shock, given her reputation for setting major beauty trends each season. Earlier this month, she advocated for the no-mascara movement with another mirror selfie (this time showcasing her natural brows), and back in 2022, she was one of the early adopters of the anti-mascara trend on TikTok.

With BLACKPINK gearing up for a world tour later this year, it seems likely that more bold beauty moments from Rosé are on the horizon. Meanwhile, I might just need to schedule my next brow appointment.